Mid and East Antrim Borough Council offering tasty opportunity to exhibit at Balmoral Show 2025
Friday 22 November 2024
Food and drink producers plus food and drink experience businesses throughout Mid and East Antrim are being offered the opportunity to showcase their goods to tens of thousands of Balmoral Show 2025 visitors.
Balmoral Show is Northern Ireland’s largest agri-food event, offering visitors the opportunity to meet local producers and learn about the food journey from field to fork.
Over 100,000 people are expected to travel to Balmoral from the UK and Ireland for the event from 14 - 17 May 2025 - with the NI Food Pavilion the focal point for all things food at the show.
Mid and East Antrim Borough Council is supporting the very best of local produce and food and drink tourism experience businesses at the show by offering them an affordable opportunity at to exhibit in the pavilion.
This opportunity is a low-risk way to:
- Gain access to a large consumer market
- Engage with potential new customers for future sales or even gain candid feedback
- Promote an online shop for future sales
- Increase brand awareness and your online following
- Meet industry buyers
- Self-develop (gain experience in exhibiting as this scale, network with peers and fellow producers)
This year, Council will also be giving those who secure a place on the stand, free one to one mentoring support to develop a strategy to successfully exhibit at the show and ensure the opportunity is used for longer term impact.
Mayor of Mid and East Antrim, Alderman Beth Adger MBE, said, “The Balmoral Show is one of the most important events in the Northern Ireland calendar. The NI Food Pavilion is an integral part of the show and a great advertisement for high quality, locally grown produce. It’s also the perfect chance to showcase the Borough’s thriving food and drink experiences.
“We want our wonderful businesses in this sector to be at the very heart of Balmoral and highlight the very best of Mid and East Antrim.”
In a bid to ensure Council can make the stand as accommodating as possible this year they are calling eligible businesses to complete an expression of interest prior to full application which is expected to launch early January 2025.
This will allow Council to determine the level of interest from businesses and an opportunity to further discuss any queries prior to full application.
Closing date for Expressions of Interest is 12noon Monday 16 December 2024.
For further information and to complete your Expression of Interest visit our Balmoral 2025 webpage.