Launch of Inclusive Tourism Pilot Programme for Accommodation Providers
Tuesday 4 February 2025
Mid and East Antrim Borough Council has launched a pioneering initiative designed to help certified accommodation providers in the area to enhance their services for visitors with disabilities.
95% of disabled people look for accessibility information before going somewhere new or unfamiliar. The Mid and East Antrim Borough Council (MEA) Embracing Accessible and Inclusive Tourism Programme aims to provide local tourism providers with the essential skills and resources needed to create an inclusive and welcoming experience for all customers.
This pilot programme aligns with the Council’s ongoing commitment to its Equality, Diversity and Inclusion (EDI) plan and corporate responsibilities, ensuring that local businesses are equipped to serve a broader and more diverse range of visitors.
The initiative, which is targeted specifically at small to medium-sized bricks-and-mortar accommodation businesses, forms part of the Council’s broader strategic objective to position the region as a leader in accessible tourism.
By supporting local accommodation providers to improve accessibility, the programme aims to not only elevate the visitor experience but also tap into a growing market with substantial spending potential.
The MEA Embracing Accessible and Inclusive Tourism Programme is a two-pronged initiative combining expert training and on-site accessibility audits.
Businesses will benefit from a free full-day training session for up to two staff members per business. These participants will gain access to WorldHost Inclusive Service, an industry-renowned programme that provides essential skills and knowledge to deliver exceptional customer service to diverse and accessibility-conscious visitors.
Participating businesses will also undergo a 75% funded industry recognised accessibility assessment undertaken by experienced, trained surveyors from AccessAble. The surveyor will collect facts, measurements and photographs to enable a Detailed Access Guide to be produced. The Guide is all about giving people factual information, it is not a user review or rating. AccessAble will also provide an Accessibility Improvement Report, giving ideas on accessibility improvements for the future, and tips on inclusive marketing.
By joining the programme, businesses will not only enhance their accessibility but also gain invaluable promotional benefits and ensure they are equipped with the tools to serve existing customers better while attracting new ones.
Participating providers will be featured on AccessAble’s consumer website, reaching over six million users, as well as on the MEA Shaped by Sea and Stone tourism website, which will include a dedicated section on accessibility and inclusion.
Applications for the pilot programme are now open and interested accommodation providers are encouraged to apply promptly as places are limited.
Mayor of Mid and East Antrim Borough Council, Alderman Beth Adger MBE, said the Council was dedicated to creating an inclusive, vibrant and diverse region for both residents and visitors:
“The launch of this programme is a significant step towards making Mid and East Antrim a truly inclusive and welcoming destination for all visitors,” she said.
“With the growing importance of accessible tourism, the MEA Embracing Accessible and Inclusive Tourism Programme represents a vital opportunity for local businesses to not only improve their accessibility credentials but also enhance their overall reputation as leaders in inclusive service.”
Alderman Adger added: “Through various initiatives, Council aims to foster equality, accessibility and opportunity for all, contributing to the area’s continued economic and cultural growth.”
For more information about the programme, please visit our tourism trade support hub on the Shaped by Sea and Stone website or contact tourism@midandeastantrim.gov.uk
A full online application Microsoft Form and criteria is available.
Closing date for completed application forms is 5pm on Monday 17 February 2025.